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Posts from February
Design on a Dime
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Posted
by scott kane at
2/26/2009 7:00 AM CST
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Okay, so I stole an HGTV show’s name for the title of my blog, but I think they owe me after they keep re-running my home makeover episode of Rate My Space from last year. Design on a Dime, if you haven’t seen it, teaches home owners who want lots of style but don’t have lots of money how to get a big ... Read More » |
The Increasing Importance of Financial Calculators
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Posted
by Amit Aggarwal at
2/24/2009 12:31 PM CST
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As credit has tightened and the economy has worsened in recent months, consumers are far more likely to make wallet-based decisions – especially for big ticket items like automobiles. While most automotive manufacturers have for years offered financial calculator tools, they have often seemed like ... Read More » |
The Impact of Blogs on the Automotive Shopping Process
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Posted
by Gene Cameron at
2/20/2009 11:31 AM CST
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Last week we delivered at the Chicago Auto Show a presentation on the impact of blogs on the automotive shopping process. I've included some highlights below - click here to download the full presentation. In order for the industry to recover, we must bring qualified prospects back to purchase. While changing ... Read More » |
Acura.com Goes Back to HTML
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Posted
by Amit Aggarwal at
2/19/2009 7:00 AM CST
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Just when it seemed all automotive manufacturers had completely embraced Flash for their brand Web sites, Acura recently launched a redesigned site that is almost entirely HTML. Flash is not required anywhere on the site except for the experience sections (which are holdovers from the old site). The new site ... Read More » |
New Online Media Behavioral Tool in Collaboration with Compete, Inc.
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Posted
by Lissa Merrill at
2/16/2009 7:00 AM CST
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Today the landscape for automotive online marketing is changing with the emergence of J.D. Power and Associates and Compete, Inc.’s new Online Media Behavior (OMB) product. This new tool will release in March and serve automotive OEM media planners and publishers alike by allowing them to closely target the ... Read More » |
How Do You Get Your Buzz?
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Posted
by Christina Hardy at
2/12/2009 7:00 AM CST
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The growth in online comments and traditional word of mouth is increasingly important in today’s automotive marketing industry as consumer and professional blogs are greatly expanding the voice each person has in their niche(s) of interest. Consumers listen to and trust their peers for reviews on products ... Read More » |
25 Random Things about the Automotive Internet
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Posted
by Amit Aggarwal at
2/10/2009 8:58 AM CST
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Online Automotive Review may not have a Facebook profile, but I can still make a “25 Random Things” list for it. Among the sources used were: 2008 J.D. Power and Associates New Autoshopper.com Study (NAS) 2008 J.D. Power and Associates Used Autoshopper.com Study (UAS) 2008 J.D. Power and ... Read More » |
Bigger Font Sizes on Manufacturer Web Sites
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Posted
by Amit Aggarwal at
2/5/2009 2:22 PM CST
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One of the consistent findings from our Manufacturer Website Evaluation Study (MWES) is that font sizes could always be bigger. Most people can read 12-point Times in a high-contrast text block, but adding in colors and other visual distractions can make it much harder. Some automotive manufacturers exacerbate ... Read More » |
Use Caution when Integrating Video
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Posted
by Jennifer Craig at
2/3/2009 7:16 AM CST
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As various forms of Internet media become more available and high-speed connections become the standard, it is important for manufacturers to use caution when integrating various mediums throughout their sites. Reckless use of video, in particular, can wreak havoc on a site and can very quickly drive shoppers away. ... Read More » |
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