The 2009 Automotive Internet Roundtable videos and presentation decks are now available complimentary to all Roundtable attendees. You will find links to the content below. Non-attendees will be able to access the content for a one-time fee of $149 by e-mailing AutomotiveRoundtable@jdpa.com. Survey
Videos and ... Read More »

Online Video Web sites: What’s New and What’s Next Modertor: Kerri Wise, J.D. Power and Associates Panelists: Mike Baker, Bob Baker Enterprises, Inc.; JP Colaco, Hulu; Jamie Byrne, YouTube/Google; John Lisko, Saatchi & Saatchi LA Overviews of Hulu and YouTube were presented (check out the video for the ... Read More »

Search 2.0 Moderator: John King, Saatchi & Saatchi Panelists: Mike Margolin, RPA; Michelle Morris, Google; Payam Zamani, Reply.com; Kari Allen, Yahoo!; Skip Streets, Compete Current search volume is similar to Q1 of this year.
Cash for Clunkers stimulated not only search in general, but search resulting on an OEM ... Read More »

Throughout the next two weeks, we will be posting recaps of the panels and presentations from the recent Automotive Internet Roundtable.  Presentations and videos are also coming soon. Web Site Design and Content Moderator: Scott Kane, J.D. Power and Associates Panelists: Jenny Howell, Honda; Dean Evans, Dealer.com; ... Read More »

Welcome!  We are pleased you decided to attend the second best-attended Auto Internet Roundtable in our history.  Perhaps this attendance is one of those “green shoots” for the economy.  Our team has brought together some of the thought and action leaders of the industry. This year’s ... Read More »

I love online video.  I get my TV programming from Hulu, sports highlights via ESPN.com, and memes and music videos on YouTube.  Then there’s embedded video on all kinds of sites and blogs.  Naturally, a lot of automotive video content can be found online that is thoroughly enjoyable and even (gasp!) ... Read More »

I’ve written many times about the limitations of the traditional RFQ process.  One of the primary issues is that consumers have come to regard the RFQ as an invitation to be contacted by a dealer, which is what they may be many people are trying to avoid in the first place!  Further, shoppers may not trust ... Read More »

It’s another day in the automotive grind selling cars. So let’s get started: Sales staff, check. Inventory, check. Service staff, check. Parts staff and selection of aftermarket products, check. Website that looks like everyone else’s, check. Hold it!!…check? Your staff is different, even your ... Read More »

The focus of the Parts Department has historically been internal: serving the Service Department and in-store parts customers. Accessory marketing was typically not seen as a stand-alone profit center with significant revenue and profit contribution.  Today, dealers are able to fashion a separate online business that ... Read More »

We recently held our annual review of the leading issues in automotive marketing and media with a presentation from Gene Cameron, Vice President, Marketing/Media Solutions, Arianne Walker, Director Research, U.S. Automotive, and Chance Parker, Vice President, General Manager, Web Intelligence Research Division.  This ... Read More »