Deirdre Borrego is Senior Vice President and General Manager of the Data & Analytics Division at J.D. Power. In this role, she is the senior leader responsible for managing all aspects of business strategy and product development, operations, talent development and financial performance. The Data & Analytics Division provides the automotive, financial services and insurance industries with unparalleled insights helping clients make more informed decisions ranging from marketing to inventory management, pricing and vehicle valuations. This group combines the unique data captured by the Power Information Network® (PIN) from J.D. Power and NADA Used Car Guides databases along with the J.D. Power Online-to-Offline (O2O®) solution. PIN business captures real-time retail transaction data covering nearly 40 percent of all new- and used-vehicle retail transactions, while NADA Used Car Guides is an industry authority in providing used-vehicle values to industry stakeholders. O2O is a unique asset that enables J.D. Power to link online activity to actual consumer purchases, thus, providing insights into website and marketing effectiveness.
Prior to her current position, Ms. Borrego was the Vice President and General Manager of the U.S. automotive practice. In this capacity, she managed all aspects of the company’s benchmarking and data and analytics business covering areas related to automotive marketing, vehicle quality and long-term durability as well as retail sales and service operations. She also served as the lead executive for all clientservicing activities for U.S.-based clients.
Before joining J.D. Power in 2003, Ms. Borrego spent 15 years with R. L. Polk & Co., including serving as vice president of the Western region. There, she led an integrated team of sales and information technology professionals in supporting client engagements in the areas of network planning, CRM and database management and parts and service marketing. Previously, she was with iMotors in San Francisco as a director of strategic partnerships.
Ms. Borrego was a co-presenter of the award-winning PIN Incentive Planning Model at the Marketing Science Society Practice Prize competition (2006) and was on a team that was a finalist for the Edelman Award for Excellence in Operations Research (2007).
Ms. Borrego earned a bachelor’s degree (magna cum laude) in business administration from California Lutheran University in Thousand Oaks.