U.S. Automotive Emerging Technologies Study

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As manufacturers and suppliers seek to gain stronger footing in a marketplace of increasingly technologically savvy consumers, it is important they know which technology features consumers most need and desire in the vehicles they purchase. Additionally, because today’s consumers expect more from such features, both current and emerging technologies become a driving factor in their purchase decision.

The Solution

The J.D. Power 2014 U.S. Automotive Emerging Technologies StudySM examines consumer interest, price elasticity, and the relative value of various new technologies by vehicle segment and consumer demographics. The major technology categories analyzed in the study include infotainment, communication, connectivity, convenience, safety and energy, as well as consumer perceptions on the execution of these technologies.

The Benefits

Study subscription will provide insight into the emerging technologies that drive consumer purchase behavior in the market. The study explores interest in more than 60 features, including:

  • Energy Recovery Suspension
  • Wireless Connectivity System
  • Natural Language Voice Activation
  • Drowsiness Detection System
  • Smart Headlights
  • Hand Gesture Controlled Cockpit
  • Autonomous Driving Mode

A significant portion of study content focuses on deeper dives and analyses of these features.