J.D. Power and Associates Reports:
Customer Treatment Trumps Price in Driving Overall Satisfaction with the New-Vehicle Sales Experience
Jaguar Ranks Highest among Luxury Brands in Satisfying Customers with the New-Vehicle Sales Experience
For a Third Consecutive Year; MINI Ranks Highest among Mass Market Brands
WESTLAKE VILLAGE, Calif.: 17 November 2010 — The manner in which customers are treated by the dealership is more important to overall new-vehicle buyer satisfaction than the actual transaction price, according to the J.D. Power and Associates 2010 U.S. Sales Satisfaction Index (SSI) StudySM released today.