Honda is Highest-Ranked Non-Premium Brand in the 2011 Initial Quality Study

Honda Earns Seven Model Awards—More Than Any Other Brand—and Three Plant Quality Awards


2011 Inital Quality Study Brand Rankings

Lower Score Indicates Higher Quality
Problems per 100 Vehicles
Source: J.D. Power and Associates 2011 Inital Quality StudySM
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H
onda is the highest-ranked Non-Premium nameplate in the J.D. Power and Associates 2011 U.S. Initial Quality StudySM (IQS) —a benchmark study of new-vehicle quality after 90 days of ownership. The study has been conducted annually for the past 25 years. Expected reliability continues to be the single-most-important reason why new-vehicle buyers choose one model over another.

Honda earns seven initial quality segment awards—more than any other brand in the study this year and the most the brand has ever received—and three awards for plant quality. This year, Honda is one of two automakers to earn the Platinum Plant Quality Award, which represents the highest initial quality among plants producing vehicles for the U.S. market.

Honda also receives the Bronze Plant Quality Award for the Americas for the Crosstour, CR-V, and Element manufacturing facility, and the Silver Plant Quality Award, Asia Pacific for the Civic and Insight production facility.

In all, Honda earns seven model awards in the 2011 IQS for the Accord, Crosstour, Fit, Element, and Ridgeline, as well as the Insight and Civic in a tie. The Crosstour, an all-new model in 2010, and the Accord receive awards for a second consecutive year. In the Compact Crossover/SUV segment, Honda achieves the first and second rank positions for the Element and CR-V. The Odyssey ranks second in the Minivan segment.

© 2012 Source: J.D. Power and Associates 2011 U.S. Initial Quality StudySM (IQS)

The Special Power Report • Published by J.D. Power and Associates • Publish Date: August 2011

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