2009 Insurance Shopping Study

Overall Purchase Experience: This score is based on how customers rate their new auto insurance provider overall. Close Policy Offerings: This score is based on how customers rate the variety of coverage options offered by auto insurance providers, the degree to which they meet their needs and the ease of obtaining a new policy Close Price: This score is based on how customers rate their new auto insurance provider on the price of the policy given the level of coverage. Close Local Agent: This score is based on how customers rate their experience interacting with their new auto insurance provider's local agent and/or staff. Close Call Center Representative: This score is based on how customers rate their experience interacting with their new auto insurance provider's call-center sales representative. Close Insurer Web site: This score is based on how customers rate their experience interacting with their new auto insurance provider's Web site. Close