Travel Industry Market Research

Industry Benchmark Studies

Benchmark Study Tab: 
Benchmark Study Tab Title: 
Travel Studies
Benchmark Study Tab Description: 

J.D. Power provides actionable market intelligence to travel suppliers such as airline carriers, hoteliers, and rental car companies serving customers across the globe. Our studies help travel organizations understand the many drivers of customer satisfaction in order to optimize customer interactions for ongoing improvement.

Benchmark Study Reference: 
Benchmark Study Tab Title: 
Rewards/Loyalty Studies
Benchmark Study Tab Description: 

The Airline Loyalty/Rewards Program Satisfaction Report measures customer satisfaction based on six factors: ease of redeeming points/miles; reward program terms; account maintenance/management; ease of earning points/miles; variety of benefits available; and customer service. The Hotel Loyalty/Rewards Program Satisfaction Report examines six factors: account maintenance/management; ease of redeeming points/miles; ease of earning points/miles; reward program terms; variety of benefits; and customer service.

Benchmark Study Reference: 

Want to learn more about Travel Benchmarks?

Learn More

Travel Industry Advisory Services

 J.D. Power offers a comprehensive suite of research solutions to help you understand the many drivers of customer satisfaction, develop a strategy and action plan, optimize customer interactions, and measure and manage performance for ongoing improvement.

Measurement & Management

J.D. Power VoX is our customer experience measurement and management solution that combines globally-recognized industry benchmarks, an innovative platform, and our data and analytics expertise.


Customer Experience Assessment

An unparalleled approach to developing a blueprint for accelerated improvement of your customer experience.

Mystery Shopping

J.D. Power’s approach assesses sales and service effectiveness from the customer’s viewpoint to identify the most pressing improvement opportunities.


Research & Analytics Support

Contact Center Solutions

Addressing all of your Benchmarking, Assessment, Improvement, and Recognition needs across the phone, and self-service channels.

Want to learn more about Travel Solutions?

Learn More

Hero Image: