Industry Benchmark Studies
J.D. Power provides actionable market intelligence to travel suppliers such as airline carriers, hoteliers, and rental car companies serving customers across the globe. Our studies help travel organizations understand the many drivers of customer satisfaction in order to optimize customer interactions for ongoing improvement.
The Airline Loyalty/Rewards Program Satisfaction Report measures customer satisfaction based on six factors: ease of redeeming points/miles; reward program terms; account maintenance/management; ease of earning points/miles; variety of benefits available; and customer service. The Hotel Loyalty/Rewards Program Satisfaction Report examines six factors: account maintenance/management; ease of redeeming points/miles; ease of earning points/miles; reward program terms; variety of benefits; and customer service.
Travel Industry Advisory Services
J.D. Power offers a comprehensive suite of research solutions to help you understand the many drivers of customer satisfaction, develop a strategy and action plan, optimize customer interactions, and measure and manage performance for ongoing improvement.