Automotive Industry Market Research


Today’s global automotive industry could face far more change than stability during the next several years.

Despite shifting dynamics, the automotive industry remains steadfast in benchmarking its overall success against one key ingredient—the Voice of the Customer. For more than 45 years, J.D. Power has been a trusted advisor in measuring this with a full suite of automotive solutions designed to help clients achieve their highest performance.

Industry Benchmark Studies

J.D. Power understands the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process. Understanding the consumer voice in addition to the external factors is essential to succeeding in this highly competitive environment.

J.D. Power is the premier provider of automotive intelligence to an extensive client base of vehicle manufacturers, component manufacturers and suppliers, and technology companies around the world. Our customized component dependability reports that are based on component-level data and analytical tools and geared to organizational job function.

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand.

To remain competitive in today's automotive industry, car manufacturers and retailers must react quickly to evolving sales, pricing, and incentives. Several key factors merit continuous scrutiny in this arena. To remain competitive in today's automotive industry, car manufacturers must react quickly to evolving pricing and incentives.

Understanding the shopping process and how to reach customers through ads and promotions is critical to the success of any business. This is one of the most competitive and dynamic areas of the business cycle in the automotive industry, and the pressure is on to target the right customers with the right message, at the right time.

Industry Experts

John Humphrey

Senior Vice President and General Manager, Global Automotive Practice

Deirdre Borrego

Vice President, General Manager, Power Information Network

Dave Sargent

Vice President, Global Automotive

Thomas King

Vice President, PIN OEM Operations

Chris Sutton

Vice President, U.S. Automotive Retail

Arianne Walker

Senior Director, Media & Marketing Solutions

Renee Stephens

Vice President, U.S. Auto Quality

Kristin Kolodge

Executive Director, Driver Interaction and Human Machine Interface (HMI)

Tim Dunne

Director, Automotive Industry Analytics

Automotive Industry Data, Analytics & Advisory Services

J.D. Power's industry experts access a comprehensive suite of research solutions to help you understand the many drivers of customer satisfaction, develop a strategy and action plan, optimize customer interactions, and measure and manage performance for ongoing improvement.

Automotive Pricing & Incentives

Providing car manufacturers, financial organizations, and suppliers with real-time automotive information, analysis, and decision-support tools.

Vehicle Valuation

NADA Used Car Guide, a division of J.D. Power, delivers weekly auction values and monthly trade-in, loan and retail values.

O2O Analytics

improves the performance of online campaigns and websites by measuring them against the KPI that matters most: actual vehicle sales.

Product Consulting

Develop competitive advantages by integrating the Voice of the Customer into your strategic planning, development, supplier operations, and launch/production.

Retail Consulting

Identify retail sales process strengths and weaknesses at the individual dealership and brand level.


J.D. Power works to design and develop a tracking solution that fits your specific information requirements—a comprehensive solution that goes beyond just a tracking tool.

Mystery Shopping

Designed to drive higher close rates and profitability through active measurement of dealership staff and their execution against the ideal new-vehicle sales process.

Contact Center Solutions

Addressing all of your Benchmarking, Assessment, Improvement, and Recognition needs across the phone, and self-service channels.


Customer Experience Assessment

An unparalleled approach to developing a blueprint for accelerated improvement of your customer experience.

Digital Solutions/Website Evaluation

Designed to address your needs by providing insights and actionable recommendations when it comes to improving your website.


Looking to Engage with J.D. Power?

Contact us directly to find out how J.D. Power can empower all levels of your organization to improve the customer experience.

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