Other highlights from the 2009 Cordless Drill/Driver Study include:
- The importance of drill performance, ease of use and battery performance has increased in 2009, compared with 2008.
- Cordless drill/driver owners are much more satisfied with drills using lithium-ion batteries than drills with any other battery technology. Lithium-ion batteries are more compact than other battery types, making for drill/drivers that are smaller, lighter and easier to use without compromising power.
- Despite improvements in battery technology, owners who purchase their drill/drivers for personal or home use are much more likely to say their drill was underpowered, compared with owners who use their drill/driver in a commercial or professional capacity.
- Typically, consumers find more uses for their drill/drivers than they originally anticipate.
- Among cordless drill/driver buyers, 35 percent said in-store displays and advice were “very helpful” when choosing a specific cordless drill, but only 5 percent said that online blogs or discussion groups were “very helpful” when choosing a specific cordless drill.
- Twenty percent of buyers report that the cordless drill purchased is used in a commercial or professional capacity, while the same percentage of buyers purchased their cordless drill as part of a multi-tool kit.
About the Study
The 2009 Cordless Drill/Driver Study is based on responses from more than 4,700 consumers who purchased a new cordless drill/driver within the past 12 months. The study was fielded in March and April of 2009.
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