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Online Investment Firm Ratings

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2007 Online Investor Satisfaction Study

Ratings Categories
Company




Overall Satisfaction : This score is based on customers' overall satisfaction with their online investment firm.

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Information: This score is based on how customers rated their online investment firm on such attributes as market data, real-time quotes, and clarity of directions for placing orders.

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Cost: This score is based on how customers rated their online investment firm on the cost of services provided.

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Trade Execution: This score is based on how customers rated their online investment firm on such attributes as ease of trading online, processing trades at quote indicated when order placed, confirmation response time, and transaction execution time.

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Web Site Capability: This score is based on how customers rated their online investment firm on such attributes as site availability, ease of navigation, speed of site, and online portfolio management and monitoring tools.

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Scottrade
Award Recipient
Ameriprise Financial
Charles Schwab
E*TRADE Financial
Fidelity Investments
Merrill Lynch Direct
ShareBuilder
T. Rowe Price
TD Ameritrade
Vanguard

* The factors that drive customers satisfaction are Information, Cost, Trade Execution, Web Site Capability and Customer Service; however, Customer Service is not displayed due to small sample size.



Scoring Legend

 Among the best        Better than most        About average        The rest

Please note that Power Circle Ratings may not include all information used to determine J.D. Power and Associates awards.


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