Online Investment Firm Ratings
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2007 Online Investor Satisfaction Study
Award Recipient
Scottrade


Ratings Factors
Company
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Overall Satisfaction : This score is based on customers' overall satisfaction with their online investment firm. Information: This score is based on how customers rated their online investment firm on such attributes as market data, real-time quotes, and clarity of directions for placing orders. Cost: This score is based on how customers rated their online investment firm on the cost of services provided. Trade Execution: This score is based on how customers rated their online investment firm on such attributes as ease of trading online, processing trades at quote indicated when order placed, confirmation response time, and transaction execution time. Web Site Capability: This score is based on how customers rated their online investment firm on such attributes as site availability, ease of navigation, speed of site, and online portfolio management and monitoring tools. |
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Ameriprise Financial





Charles Schwab





E*TRADE Financial





Fidelity Investments





Merrill Lynch Direct





Scottrade
Award Recipient
Award Recipient





ShareBuilder





T. Rowe Price





TD Ameritrade





Vanguard





* The factors that drive customers satisfaction are Information, Cost, Trade Execution, Web Site Capability and Customer Service; however, Customer Service is not displayed due to small sample size.
Scoring Legend
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Firm Investment Rating
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