Following are regional highlights from the 2009 Retail Banking Satisfaction Study:
- Mid-Atlantic Region: TD Bank ranks highest with a score of 774 on a 1,000-point scale, performing particularly well in convenience. Community Bank (766) and Susquehanna Bank (761) follow in the regional rankings.
- Midwest Region: With a score of 754, Commerce Bancshares and Harris National tie to rank highest. Chase follows with a score of 748.
- Mountain Region: Wells Fargo ranks highest with a score of 727, performing particularly well across all six factors.
- New England Region: People’s United Bank ranks highest with a score of 751, performing well in convenience, account initiation/product offerings, account statements and transactions. TD Bank (746) and Wachovia (726) follow in the rankings.
- Southeast Region: With a score of 815, Arvest Bank ranks highest and performs well in convenience and account initiation/product offerings. First Tennessee Bank (788) and First-Citizens (Bancshares) (771) follow in the rankings.
- Southwest Region: Wachovia ranks highest with a score of 792, performing well in account initiation/product offerings, fees, account statements and transactions. Zions First National Bank follows with a score of 760, and Capital One ranks third with 756.
- West Region: Bank of the West ranks highest with a score of 749 and performs well in account statements and transactions. Wells Fargo (743) and Washington Mutual (730) follow in the rankings.
About the Study
The 2009 Retail Banking Satisfaction Study is based on responses from 28,570 households regarding their experiences with their primary banking provider. The study was fielded in January of 2009.
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