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Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to-1 video. With our proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to-1 video ads across television, desktop, mobile and Facebook that drives sales. Headquartered in New York City, with offices in LA, Detroit, Seattle and Chicago, Eyeview serves the nation’s top auto brands, including Honda, BMW, Mazda, Volkswagen and Hyundai.
In this example, Eyeview took the OEM’s original TV-ready asset and generated millions of video variations. We morphed the color of the vehicle, dynamically inserted model features as well as provided buy or lease offers based on which would best motivate the specific viewer of the ad. Local maps were also included to drive in-market shoppers to their closest dealership.
AT&T AdWorks, the nationwide leader in addressable TV advertising, is here to help you stop advertising sports cars to knitting enthusiasts. Addressable TV is a sophisticated, industry-leading technology the delivers household-specific ads based on audiences’ interests and demographics. By working with AT&T AdWorks, advertisers have access to the largest pay TV subscriber base in the U.S. and the largest addressable TV platform.