Traditional Mobile Phone Ratings (Volume 2)

2011 Wireless Traditional Mobile Phone Satisfaction Study Vol. 2

Overall Satisfaction: This score is based on how customers rated the features, durability, physical design, battery life, and operation of their mobile phone. Close Performance: This score is based on how customers rated the reliability of the call quality, battery performance, and camera picture and video quality of their phone. Close Ease of Operation: This score is based on how customers rated the ease of understanding how to operate their handset at first, the loudness of the phone’s audio output, and the ease of pressing its keys. It also measures satisfaction with the ease of reading the text. Close Physical Design: This score is based on how customers rated their phone’s visual appeal and size and weight. It also measures satisfaction with the brightness and size of display screen and the size of the keypad. Close Handset Features: This score is based on how customers rated the ease of using the phone’s basic features, variety of ring tone options, quality of ring tone sounds, and variety of features. It also measures satisfaction with the ease of using e-mail and internet features. Close