O2O Analytics

If you’re not measuring with verified vehicle sales data, you’re not measuring

Without the right solution, measuring online marketing performance using vehicle sales data is challenging. As a result, marketers have relied upon other Key Performance Indicators (KPI). While necessary, they are insufficient in providing the data and insights required for effective decision making. There is now a better way to solve the following problems:

We know that a significant amount of online traffic/ad inventory is fraudulent.

We need to demonstrate return on investment to justify our online marketing/advertising budgets.

We need data on what cars our potential customers are buying.

We need data to better optimize and prioritize where we make our online investments.

The Solution

J.D. Power’s O20 (Online-to-Offline) Analytics connects online consumer activity with offline actual vehicle sales, delivering you with a true, real-time measurement of sales penetration.

What Makes O2O Unique?

THE MOST DETAILED AND ACTIONABLE NEW- & USED-SALES DATA
Exact purchase date, price, purchase method, etc. – over 200 data points!
Powered by the Power Information Network (PIN)

FAST & GETTING FASTER
Vehicle sales data delivered daily directly to J.D. Power by dealers
Fastest source in the market, enables near real-time reporting

TRUSTED, UNBIASED AUTO EXPERTS
Nearly 50 years of experience advising clients
Delivering actionable recommendations

How Can O2O Help Me?

The O2O Solution Set

  • Campaign Measurement

    Measure campaign performance based on offline vehicle sales

  • Campaign Optimization

    Use vehicle sales data to optimize campaign tactics and performance

  • Website Analytics

    Use data on what car buyers do on your site to improve your site and marketing programs

Campaign Measurement + Website Analytics

Use vehicle sales to get a complete picture of all your online marketing activities

Thought Leadership

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