J.D. Power and Associates Web Intelligence Research Division
The J.D. Power and Associates Web Intelligence Research Division offers a breakthrough capability to analyze social media—to provide richer and deeper insights about topics of most importance to online content creators. This new technology collects unaided opinions of the online community and turns it into valuable marketing intelligence about markets, trends, issues, segments, brands, products, and services—a capability that not only delivers feedback in the form of data, but also provides insights into the online dialogue that millions of consumers conduct on a daily basis via blogs, message boards and other forms of online content.
Social media research relies on an existing and growing form of voice-of-the-customer information—the blogosphere. J.D. Power Web Intelligence crawls more than 100 million blogs each week, creating a database of unaided consumer opinions that can be easily accessed in order to help our clients meet their business needs. These findings are the basis for a suite of products that enable companies to understand more about their markets, products and customers.
There are two important features that differentiate J.D. Power from the others. First is our superior technology—while other companies are using manual methods to assign demographic information, our scientific algorithms ensure the consistency and accuracy our clients expect and deserve. Second are our experienced analysts—reports provided by the J.D. Power Web Intelligence team deliver solution-oriented insights and recommendations that add value for our clients.
Product offerings include reports focused on:
- Brand or Product Insight
- Market or Trend Insight
- Consumer Insight
- New Product Innovation
- Comment Processing
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For more information about Web Intelligence, click here.