Syndicated Research | Proprietary Research | International
International
The descriptions that follow detail international telecommunications research.
Japan Mobile Phone Service Customer Satisfaction Index (CSI) Study
This CSI study measures consumer perceptions regarding their experiences with their mobile phone service suppliers including NTT DoCoMo, au (KDDI), J-PHONE (Vodafone), and TU-KA. This study examines mobile phone company performance across an extensive battery of attributes that drive customer satisfaction.
The Japanese mobile phone market is one of the most advanced markets in terms of penetration of non-voice communication. Customer usage and attitude toward non-voice communication as well as intention to purchase 3G services are explored.
The 2002 study covers three major areas – Kanto (Tokyo), Tokai (Nagoya), and Kansai (Osaka) – with a total sample of 3,300 respondents. The study also explores related customer behavior such as purchasing dynamics, usage, and future intentions.
Mobile Telephone Customer Satisfaction Index (CSI) Study — United Kingdom
This study assesses the experiences of individuals using mobile telephones in the UK and covers the four dominant mobile telephone providers. It examines a wide range of factors including call quality and coverage, customer service, company image, offerings and promotions, cost of service, handset, and billing.
The study provides the industry with a comprehensive analysis of the mobile telecommunications service experience from a customer perspective, providing insights into trends in customer selection, purchasing, usage, and switching behavior. The study is continually updated to reflect the growing importance of non-voice services.