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J.D. Power and Associates Reports:
Among Kitchen Appliance Brands, Bosch, Kenmore Elite, LG, Samsung and Whirlpool Gold
Lead Customer Satisfaction Rankings in their Respective Segments
WESTLAKE VILLAGE, Calif.: 1 October 2008 — Bosch, Kenmore Elite, LG, Samsung and Whirlpool Gold rank highest in satisfying customers with major kitchen appliances in their respective segments, according to the J.D. Power and Associates 2008 Kitchen Appliances StudySM released today.
The study measures customer satisfaction in five segments of kitchen appliances: dishwashers; free-standing ranges; built-in cooktops and wall ovens; freezer-on-top style refrigerators; and side-by-side and French door style refrigerators. Customer satisfaction is measured based on performance in six factors: operational performance (including how well the appliance functions, noise level and energy efficiency); operational features (such as the number of settings available and appliance capacity); ease of use; styling and feel; price; and warranty.
Dishwashers
For a third consecutive year, Bosch ranks highest in customer satisfaction with dishwashers, performing particularly well in the areas of operational performance (which includes dishwasher noise level and energy efficiency); ease of use; and styling. Following Bosch in the rankings are Kenmore Elite and LG, respectively.
Side-By-Side and French Door Style Refrigerators
For a fourth consecutive year, Samsung ranks highest in satisfying customers with side-by-side and French door style refrigerators. Samsung performs particularly well in four of six factors: operational performance; ease of use; styling and feel; and operational features. Sub-Zero and Kenmore Elite, respectively, follow Samsung in the segment rankings.
Freezer-On-Top Style Refrigerators
Kenmore Elite ranks highest in customer satisfaction with freezer-on-top style refrigerators and performs particularly well in the operational performance, ease of use and operational features factors. Following Kenmore Elite in the segment rankings are Whirlpool Gold and GE Profile, respectively.
Free-Standing Ranges
Whirlpool Gold ranks highest among free-standing range brands (defined as units containing both a range and oven that are not built into a kitchen countertop), and performs particularly well in operational performance, ease of use and warranty. LG and Kenmore Elite follow Whirlpool Gold in the rankings, respectively.
Built-In Cooktops and Wall Ovens
LG ranks highest in satisfying consumers with built-in cooktops and wall ovens, performing well in operational features, price and warranty. KitchenAid and Kenmore Elite follow LG in the segment rankings, respectively.
“Kitchen appliances are extremely reliable and owners can typically expect many years of solid performance with low incidences of problems from most major brands,” said Dale Haines, senior director of the real estate and construction industries practice at J.D. Power and Associates. “This makes the achievements of Bosch and Samsung—which have received awards for three and four consecutive years, respectively—particularly impressive, especially in light of the fierce competition among the array of appliance manufacturers.”
The study finds that, in previous years, price was one of the more important factors contributing to customer satisfaction with kitchen appliances. However, in 2008, price became less important and ease of use became more important in driving satisfaction, indicating that appliance brands that have controls and displays that are easy to use are increasingly distinguishing themselves from competitors.
“As kitchen appliance features, controls and displays become more sophisticated, it is particularly important for manufacturers to ensure that the appliances remain intuitive and simple to use, lest owners become frustrated and dissatisfied with their machines,” said Haines. “The fact that price is becoming less important to consumers may reflect that owners are willing to purchase a more expensive appliance in order to obtain greater functionality and value over the life of their machines, which can span between 10 and 15 years.”
The study results also include the following key findings:- Energy efficiency is a more important driver of satisfaction among dishwasher buyers than among owners of other types of kitchen appliances.
- Owners of side-by-side and French door style refrigerators are more likely to report experiencing a problem with their appliance (with 13% reporting problems), compared with owners of freezer-on-top style refrigerators (8%). In addition, more than one in four (26%) of side-by-side and French door style refrigerator owners purchased an extended warranty, compared with 17 percent of freezer-on-top style refrigerator owners.
- Approximately three in four new refrigerator and dishwasher owners report that their appliance is Energy StarTM certified. Approximately one-half of new free-standing range or built-in cooktop and wall oven owners say the same.
The 2008 Kitchen Appliances Study is based on responses from 14,782 consumers who purchased one or more new kitchen appliances through a retail store or their new-home builder, or received one through other means (such as a gift) during the previous 24 months. The study was fielded between June and July 2008. For more information and complete rankings on kitchen appliances, please visit JDPower.com.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com/.
Media Relations Contacts:
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John Tews
J.D. Power and Associates
Director, Media Relations
5435 Corporate Drive, Suite 300
Troy
, MI
48098
USA
(248) 312-4119
john.tews@jdpa.com
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Syvetril Perryman
J.D. Power and Associates
Specialist, Media Relations
2625 Townsgate Road, Suite 100
Westlake Village
, CA
91361
USA
(805) 418-8103
syvetril.perryman@jdpa.com
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No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate # # #
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2008 Kitchen Appliances Study The 2008 Kitchen Appliances Study measures customer satisfaction in five segments of kitchen appliances: dishwashers; free-standing ranges; built-in cooktops and wall ovens; freezer-on-top style refrigerators; and side-by-side and French door style refrigerators. Customer satisfaction is measured based on performance in six factors: operational performance (including how well the appliance functions, noise level and energy efficiency); operational features (such as the number of settings available and appliance capacity); ease of use; styling and feel; price; and warranty.  Enlarge Video Player
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