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John Tews
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Syvetril Perryman
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J.D. Power and Associates Reports:
Trilogy by Shea Homes Ranks Highest in Satisfying Buyers of Homes in Active Adult Communities for a Second Consecutive Year
Two Del Webb Active Adult Communities in Las Vegas and Sacramento and
One Shea Trilogy Active Adult Community in Phoenix Receive Distinction
WESTLAKE VILLAGE, Calif.: 10 September 2008 — Trilogy by Shea Homes ranks highest in customer satisfaction among the largest active adult community home builders for a second consecutive year, according to the J.D. Power and Associates 2008 New-Home Builder Customer Satisfaction StudySM released today.
The study includes satisfaction rankings of builders in 33 of the largest U.S. home-building markets and measures buyer satisfaction in active adult communities1 by examining the following key factors (listed in order of importance): workmanship/materials; builder’s warranty/customer service; price/value; home readiness; construction manager; builder’s sales staff; recreational facilities; builder’s design center; and location. The study finds that overall customer satisfaction with active adult new-home builders averages 808 in 2008—32 points higher than satisfaction among average new-home buyers (776).
Trilogy by Shea Homes receives a score of 872 on a 1,000-point scale and performs particularly well in seven of nine factors: workmanship/materials; builder’s warranty/customer service; price/value; home readiness; construction manager; builder’s sales staff; and builder’s design center. Following Trilogy by Shea in the active adult brand rankings are Centex Homes (852); Del Webb (812); and Meritage Homes (811). Centex performs particularly well in the location factor, while Del Webb performs well in the recreational facilities factor.
“Nearly three in four active adult home buyers report that they are moving from a newly constructed home into another newly constructed home, which indicates that an opportunity exists for home builders to create a lasting relationship with owners as their lifestyles change,” said Paula Sonkin, executive vice president of the real estate and construction industries practice at J.D. Power and Associates. “Builder brand reputation is particularly important among active adult home buyers, so providing high levels of customer satisfaction among typical home buyers can potentially result in future active adult home sales.”
The study finds that active adult home buyers report experiencing a slightly greater number of problems with their new home than the average new home buyer (1,173 problems per 100 homes vs. 1,152 problems per 100 homes). However, problem resolution rates tend to be slightly higher among active adult owners, compared with rates of the general new-home population. Approximately 41 percent of active adult buyers report that all of their construction problems were ultimately resolved, compared with 39 percent of all home buyers.
The study also highlights select active adult communities that perform within the top 10 percent of qualifying communities within their respective markets. These Active Adult Communities of Distinction are: - Glenbrooke, Sacramento, Calif. (Del Webb)
- Sun City Mesquite, Las Vegas, Nev. (Del Webb)
- Vistancia, Phoenix, Ariz., (Trilogy by Shea Homes)
More than one-half of active adult buyers are located in five markets: Phoenix (17%); Las Vegas (9%); Northern New Jersey (9%); Chicago (8%); and Inland Empire, Calif. (7%).
“Active adult home-buyers are increasingly choosing to retire ‘in place’ and to stay closer to their children and grandchildren than to relocate to a completely new area,” said Sonkin. “As this trend endures and as the baby boomer generation continues to age, active adult home builders will have greater opportunities to expand into markets outside more traditional retirement areas.”
The 2008 New-Home Builder Customer Satisfaction Study is based on responses from 50,837 buyers of newly built single-family homes who provided feedback after living in their homes an average of four to 18 months. The study includes responses from 4,966 active adult home buyers. For more comprehensive builder rankings for all 33 U.S. markets, visit http://www.jdpower.com/
For more information, read an article, watch a video or view new-home builder customer satisfaction ratings on JDPower.com.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com/.
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1 Communities targeted to buyers who are 55 years old and older.
Media Relations Contacts:
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John Tews
J.D. Power and Associates
Director, Media Relations
5435 Corporate Drive, Suite 300
Troy
, MI
48098
USA
(248) 312-4119
john.tews@jdpa.com
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Syvetril Perryman
J.D. Power and Associates
Specialist, Media Relations
2625 Townsgate Road, Suite 100
Westlake Village
, CA
91361
USA
(805) 418-8103
syvetril.perryman@jdpa.com
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No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate # # #
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What does J.D. Power and Associates do?J.D. Power and Associates' research, consulting, and performance improvement services are used by a variety of industries to improve product quality and customer satisfaction. The firm's research is based solely on responses from millions of consumers and business customers worldwide. Product and service rankings that result from this research reflect the opinions of consumers and business customers-not the opinion of J.D. Power and Associates. Rankings are derived from nationally syndicated studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction. J.D. Power and Associates conducts the research, publicly announces the results, and then offers analysis based on consumer feedback to product and service providers to help them improve their businesses.
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