The recreational boating industry is undergoing tremendous change. Changes in the competitive environment and increasing expectations about product quality and customer satisfaction are revolutionizing the way today's marine products are designed, built, and sold.
In this highly competitive arena, the need for unbiased consumer behavioral data is essential. J.D. Power and Associates examines customer satisfaction and product quality in seven boat segments as well as with boat engines. The firm also provides custom research, consulting, and training to help manufacturers and retailers better understand customer needs.
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Syndicated Research
Boat Quality and Satisfaction
The Boat Competitive Information Study provides manufacturers with product quality and customer satisfaction data in the following segments:
- Fiberglass Bass Boat
- Small Runabout
- Large Runabout
- Coastal Fishing
- Ski/Wakeboard
- Pontoon
- Express Cruiser
These studies examine product quality, boat performance, shopping behavior, the ownership experience, the sales and service experience, and demographics in various boat segments.
Marine Engine Competitive Information Study
The Marine Engine Competitive Information Study examines component quality and customer satisfaction with outboard, inboard, and sterndrive engines on the seven boat segments. The report provides valuable information regarding brand loyalty and repurchase intent.
Proprietary Research
J.D. Power and Associates also conducts custom research and customer satisfaction measurement and tracking on a proprietary basis. Proprietary services include:
- Customer satisfaction tracking studies to measure improvement over time
- Quality tracking studies
- Sales tracking
- Retailer quality audits
- Certification programs to ensure compliance with predetermined industry benchmark standards
- Clients gain access to weekly, monthly or quarterly data to identify issues and implement process improvement in the areas of quality and customer satisfaction.
To inquire about custom research, click here.