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The McGraw-Hill Companies
J.D. Power and Associates
 
 
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Industries Served: Insurance

Industries Served: Insurance

Overview | Custom Research | Performance Solutions | Resources | Speakers Bureau | Contact Us

Custom Research

J.D. Power and Associates conducts customized research and customer satisfaction measurement and tracking for many individual institutions on a proprietary basis. The firm has been conducting proprietary research in the areas of quality and customer satisfaction for nearly four decades.

J.D. Power and Associates conducts custom research studies across numerous industries, utilizing a variety of data collection methods. These studies dive deep into each stage of the customer lifecycle, thus enabling management to understand the customer experience and prioritize improvement opportunities to enhance that experience. Custom research conducted includes:

  • Customer Satisfaction Benchmarking (Tracking)
  • Brand Awareness and Image
  • Customer Segmentation
  • Defector
  • Rejector
  • Loyalty
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What does J.D. Power and Associates do?

J.D. Power and Associates:

• Conducts research and offers consulting and performance improvement services that are used by a variety of industries to improve product quality and customer satisfaction.

• Bases research solely on responses from millions of consumers and business customers worldwide.

• Conducts the research and publicly announces the results.

• Offers analysis based on consumer feedback to product and service providers to help them improve their businesses.

• Does not publish or incorporate the opinions of J.D. Power and Associates in rankings.

• Presents nationally syndicated studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction.

   
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