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Custom Research
J.D. Power and Associates conducts customized research and customer satisfaction measurement and tracking for many individual institutions on a proprietary basis. The firm has been conducting proprietary research in the areas of quality and customer satisfaction for nearly four decades.
J.D. Power and Associates conducts custom research studies across numerous industries, utilizing a variety of data collection methods. These studies dive deep into each stage of the customer lifecycle, thus enabling management to understand the customer experience and prioritize improvement opportunities to enhance that experience. Custom research conducted includes:
- Customer Satisfaction Benchmarking (Tracking)
- Brand Awareness and Image
- Customer Segmentation
- Defector
- Rejector
- Loyalty
- Branch Office Evaluations