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Custom Research
Custom Research
J.D. Power and Associates conducts customized research and customer satisfaction measurement and tracking on a proprietary basis. These studies dive deep into each stage of the customer lifecycle, thus enabling management to understand the customer experience and prioritize improvement opportunities to enhance that experience. Examples of custom research include:
Supplemental Independent Benchmarking Research
Using your customer sample, we conduct our study methodology and produce data and report deliverables that allows your bank to benchmark your performance against the banks in our syndicated study. Banks that are profiled in our benchmarking study may also oversample using their customer sample to get more data which may be useful for more granular analysis at a regional level.
Customer Satisfaction Benchmarking (Tracking)
J.D. Power's proprietary programs provide investment firms with continuous performance monitoring to provide field- and retailer-level analysis. Firms can utilize weekly, monthly or quarterly information on demand, via a customized extranet or Web portal to identify problems and weaknesses, implement process improvements and measure the rate of customer satisfaction improvement.
Web Intelligence Research
The J.D. Power and Associates Web Intelligence Research Division, powered by Umbria, offers a breakthrough capability to analyze social media—to provide richer and deeper insights about topics of most importance to online content creators. This new technology collects unaided opinions of the online community and turns it into valuable marketing intelligence about markets, trends, issues, segments, brands, products, and services—a capability that not only delivers feedback in the form of data, but also provides insights into the online dialogue that millions of consumers conduct on a daily basis via blogs, message boards and other forms of online content.
Social media research relies on an existing and growing form of voice-of-the-customer information—the blogosphere. J.D. Power Web Intelligence crawls more than 70 million blogs each week, creating a database of unaided consumer opinions that can be easily accessed in order to help our clients meet their business needs. These findings are the basis for a suite of products that enable companies to understand more about their markets, products and customers.
Product offerings include:
- Brand or Product Insight
- Market or Trend Insight
- Consumer Insight
- New Product Innovation
- Comment Processing
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