Automotive Consumer Research
Understand the Territory and Understand the Consumer
Consumer research plays a key role in the marketing and product development of each and every automaker.
Marketing professionals, product designers all the way up to the chief executives benefit from an improved understanding of the Asia buyer of automobiles. A better understanding leads to better decisions and better market performance.
Besides automakers, companies related to the automotive industry make extensive use of consumer research. Finance companies, replacement parts companies, tire companies, repair shops and even dealers seek knowledge about consumers through market research.
J.D. Power experience in consumer research include the following areas of the buying experience.
- Consumer behavior
- Brand recognition and attributes
- Pricing strategies
- Consumer preferences
- New product introductions and car clinics
- Customer satisfaction surveys
- Dealer satisfaction surveys
- After-sales service customer surveys
- Mystery shopper surveys
- Segmenting and positioning
What makes us different is our people, the automotive experience we bring to the design of the study, the analysis of the findings, and the recommendations we make.
Our clients choose J.D. Power because we deliver our research findings in the context of the overall automotive industry, because they trust us, and because we come second to none in delivered value.
The key people who commission J.D. Power consumer research services are executives in charge of marketing and sales. For more information about J.D. Power consumer research services, contact Oranit Washirapanhakul.