Commercial Vehicles
Quality and customer satisfaction are moving targets. As new benchmarks are achieved, customer expectations continue to increase.
J.D. Power and Associates research services help clients anticipate and exceed the expectations of today's commercial-vehicle buyer. Trend information derived from the firm's global studies enables manufacturers, dealers, suppliers, and finance and insurance providers to track their customer service performance over time and compare results across international markets.
J.D. Power and Associates provides a reliable source of customer-based information. The information provided in the firm's research is used in a variety of disciplines including product planning, engineering, sales, marketing, and sales and service support.
Syndicated Research
Heavy-Duty Truck Satisfaction
The Heavy-Duty Truck Customer Satisfaction Study provides detailed customer-based information on all major manufacturers of heavy-duty vehicles. The firm's methodology enables manufacturers to identify and prioritize the key drivers of customer satisfaction with heavy-duty trucks.
Medium-Duty Truck Satisfaction
The Medium-Duty Truck Customer Satisfaction Study presents a comprehensive assessment of truck OEM product and service performance among principle vehicle maintainers, owners/operators and fleet managers. The study and its and accompanying database aid manufacturers in product design, component purchasing, service support, and advertising.
Custom Research
J.D. Power and Associates conducts custom research and customer satisfaction measurement and tracking on a proprietary basis. Clients gain access to weekly, monthly, or quarterly data to measure their performance over time and identify areas for improvement. Proprietary services include:
- Customer satisfaction tracking
- Quality tracking
- Sales tracking
- Retailer quality audits
- Certification programs to ensure compliance with predetermined industry benchmark standards
To inquire about proprietary research services, click here.