Automotive Roundtable

Automotive Internet Roundtable Agenda

Agenda is subject to change.

2009 Automotive Internet Roundtable videos will be available for purchase after the event (complimentary for Roundtable attendees).

2008 Automotive Internet Roundtable videos and presentations are available at the
J.D. Power and Associates automotive industry blog.

Wednesday, October 14
1:00 p.m.	Welcome and Announcements
1:15 p.m.	J.D. Power Automotive Online Marketing Review This presentation will highlight the findings from the latest J.D. Power and Associates studies that provide insight into consumer internet usage while shopping for both new and used vehicles. — Gene Cameron, J.D. Power and Associates — Arianne Walker, J.D. Power and Associates — Scott Kane, J.D. Power and Associates — Chance Parker, J.D. Power and Associates
2:30 p.m.	Building the Foundation for Consideration This panel of market leaders will address some of the unspoken challenges of increasing consideration in the current marketplace. The speakers will address what types of marketing and strategy they are deploying today or want to deploy in the future to increase consideration for their brands. Moderator—Gabe Greenberg, Vibrant Media — Kevin Mayer, Subaru of America — Alex Hultgren, Ford Motor Company — John Lisko, Saatchi and Saatchi LA
3:30 p.m.	Networking Break — sponsored by
4:00 p.m.	Juggling the Customer – Don’t Drop the Ball This panel will examine who is responsible for maintaining the customer relationship and how effectively manufacturers and dealers are coordinating efforts to deliver valuable information to the right people at the right time. Moderator —Mike McFall, Black Book Online — Rachel Richards, Sonic — Rudi Thun, AOL Autos — Steve Center, American Honda Motor Co. — Cindy McColley, General Motors — John Holt, Cobalt
5:00 - 7:00 p.m.	Networking Reception
Thursday, October 15
7:00 a.m.	Networking Breakfast — sponsored by
8:00 a.m.	Announcements
8:15 a.m.	Keynote: It’s Personal –Closing the Automotive Perception Gap Review of Ford’s global digital progress and plan for the future. This topic offers a challenge to the group to take a more global view of the automotive business. — Jim Farley, Ford Motor Company
9:15 a.m.	U.S. Auto Industry: Less=More An expert look at the U.S. automotive industry: where it’s been, where it’s going, and what to consider next. — Gary Dilts, J.D. Power and Associates
9:35 a.m.	Networking Break — sponsored by
10:05 a.m.	Social Networking: Relationship Building vs. Selling Cars The real value in joining social networks may be the opportunity to create relationships with customers. Moderator: Mary S. Butler, Razorfish — Christopher Barger, General Motors — Eric Miltsch, Auction Direct USA — Jared Hamilton, DrivingSales.com — Tom Chisholm, Facebook — Ralph Paglia, ADP
10:50 a.m.	Search 2.0: Helping Shoppers from Beginning to End Panelists will be discussing the state of search today and where it is heading. Topics will also include Conquesting in Paid Search and how Tier’s 1, 2 and 3 can co-exist within paid marketing efforts. Moderator: John King, Saatchi & Saatchi — Mike Margolin, RPA — Michelle Morris, Google — Payam Zamani, Reply.com — Kari Allen, Yahoo! — Skip Streets, Compete
11:35 a.m.	Catalyst Awards Presentation The 2^nd annual Catalyst Interactive Advertising Awards is the only award show in the automotive industry to honor excellence in online advertising, design and creativity. Hosted by Jumpstart Automotive Group — Eve Maidenberg, Jumpstart Automotive Group
11:55 p.m.	Networking Lunch — sponsored by
1:15 p.m.	Beyond the RFQ: Optimizing the Purchase Process for All Online Shoppers Roughly 75% of online automotive shoppers never submit a lead. How do we optimize the purchase process for this group? Moderator: Amit Aggarwal, J.D. Power and Associates — Chip Perry, AutoTrader.com — Justin Yaros, Kelley Blue Book — Dave Schoonover, Kia — Allan Cooper, OneCommand — Anna Zornosa, Dealix, Cobalt Group Division
2:00 p.m.	Breakout Session 1 — Red Rock Ballroom: Automotive Mobile: Selling Games or Selling Vehicles With the booming adoption of mobile, more and more OEMs, dealers and third-party sites are jumping on the smartphone bandwagon. Early applications centered around gaming as a way to promote the brand. Is this an effective use of the media or are they wasting their money? What is the best use of mobile? Moderator: Michael Nelson, Toyota — Charlie Taylor, VW — Sharon Knitter, Cars.com — Jason Ezell, Dealerskins — Matt Shaw, AdMob — Dan Hodges, Associated Press	Breakout Session 2 — Charleston Ballroom: Rich Media Gets Their Attention Together, three of the top Rich Media providers showcase success stories with metrics, and discuss immediate opportunities to entertain and engage customers. Moderator: Chris Marshall, J.D. Power and Associates — Sarah Ripmaster, Pointroll — Dean Donald, Eyeblaster — Peter Crofut, Google — Paul Aaron, Crispin Porter + Bogusky
2:45 p.m.	Media Integration: One Voice, One Customer Join leading industry experts as they discuss a holistic approach to managing all media assets (earned, paid and user generated content) to create engaging customer experiences. Moderator: Chance Parker, J.D. Power WIReD Division — Dave Latham, Jumpstart — Angie Sherrell, Gulf States Marketing — Larry Bruce, Reynolds and Reynolds/AIMDATA — Cary Tilds, Mindshare — Mike Cassidy, Undertone Networks
3:45 p.m.	Networking Break — sponsored by
4:15 p.m.	Breakout Session 1 — Red Rock Ballroom: Moving Online Leads to Offline Sales The key is not just attracting automotive prospects, it is guaranteeing sales dollars. Join us for a “lively” debate with dealer and industry experts as we explore what works! Moderator: Angie Sherrell, GS Marketing — Clayton Stanfield, eBay Motors — Todd Smith, ActivEngage — Jim Flint, John Eagle Honda — Pete Dalamaggas, Toyota of Des Moines	Breakout Session 2 — Charleston Ballroom: Finding Cross-Tier Ad Efficiencies This panel will explore some of the challenges and best practices in aligning digital marketing strategy of the OEMs for the dealer associations and individual dealers. Moderator — Jon Schulz, Specific Media Dorthy Miller Shore, The Miller Agency Scott Kelly, Ford Motor Company Dave Metter, MileOne
5:00 p.m.	Roundtable Summary, Highlights and Review Key automotive industry journalists will discuss information provided throughout the roundtable. Moderator: Dave Sargent, J.D. Power and Associates — Chuck Parker, Automotive Digest — Alysha Webb, Freelance Journalist — David Kiley, BusinessWeek — Steve Finlay, Ward’s Dealer Business Magazine
5:30 - 7:30 p.m.	Networking Reception
7:30 p.m. - 12:30 a.m.	Transportation to Strip sponsored by
Friday, October 16
7:30 a.m.	Networking Breakfast — sponsored by
8:45 a.m.	Announcements
9:00 a.m.	OEM and Dealer Group Websites Present and Future The presentation will be an in depth examination of OEM and large group digital marketing initiatives as the stand now, particularly focusing on Web site strategies. Panelists will cover the core principals that are being adopted by manufacturers and large dealer groups to efficiently carry branding messages and consumer incentives from Tier 1 to Tier 3 in the digital space. Moderator: Mike DeCecco, Dealer.com — DeLu Jackson, Subaru of America, Inc. — Jerry Winder, Larry H. Miller Management Co. — Alan Krutsch, Walser Automotive Group — Vincent Micciche, Group One Automotive
10:00 a.m.	Breakout Session 1 — Red Rock Ballroom: Online Video Websites: What’s New and What’s Next Video Web sites continue to be one of the fastest growing aspects of the Internet. In this panel, some of the major Online Video players will discuss what current marketing opportunities exist in 2009, what the future looks like for Online Video Websites, as well as some OEM and Dealer case studies of successful integration of Online Video Websites into their marketing campaigns. Moderator: Kerri Wise, J.D. Power and Associates — Mike Baker, Bob Baker Enterprises — JP Colaco, HULU — Jamie Byrne, YouTube/ Google — John Lisko, Saatchi and Saatchi LA	Breakout Session 2 — Charleston Ballroom: Web Site Design and Content Address current issues and hurdles to good OEM and Dealer Web site design, current solutions to get what you need with shrinking budgets, and a look at what lies on the horizon for better meeting Web site shoppers’ needs. Moderator — Scott Kane, J.D. Power and Associates — Jenny Howell, Honda — Dean Evans, Dealer.com — Stephen Shelton, Animated Designs, LLC
10:45 a.m.	Networking Break — sponsored by
11:00 a.m.	Breakout Session 1 — Red Rock Ballroom: New Approaches to Reaching the Consumer In the face of a tightening automotive climate, a new generation of Internet start-ups has emerged with the goal of offering car buyers and car owners a new set of services online that the incumbent players don’t provide. Moderator: Michael Yang, Comcast Ventures — Jad Dunning, Driverside — Hesky Kutscher, High Gear Media — Scott Painter, TrueCar — David Sturtz, RepairPal — Tom Taira, Honk.com	Breakout Session 2 — Charleston Ballroom: You Tweet—Now What? You’re on Facebook, you’re Tweeting, you’re blogging. Great—what’s that getting you? Is your business really getting the most out of the blogosphere? J.D. Power’s Web Intelligence Division is turning social media information into action. Learn how your company can use the blogosphere to better understand how to market to Teens, New Moms, Auto Enthusiasts, and other hard-to-reach consumers. — Mike Cooperman, J.D. Power and Associates
11:45 a.m.	Raffle for $1000 Apple Gift Card and End Program

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Automotive Internet Roundtable Agenda

Automotive Internet Roundtable

Visit the J.D. Power Consumer Site
Search J.D. Power Press Releases