The J.D. Power and Associates 2011 Residential Pay-to-View StudySM provides the industry with unique insights concerning the attitudes, viewing preferences, behavior patterns, awareness, and experiences of pay-to-view customers of the major home television and video service providers across the United States.


This inaugural study identifies two key factors influencing customers' purchase decisions and usage of pay-to-view movie services: technology and price. The level of customers' technological skill and their sensitivity to price fluctuations also impact their overall experience with video on demand and video streaming. Understanding how these dynamics impact purchase decisions is critical as video service providers expand their content libraries, adjust their pricing and distribution channels, and forge new distribution partnerships.