J.D. Power and Associates and NetBase have teamed to enhance the company's social media research. NetBase's patent-pending natural language processing technology, combined with J.D. Power's industry expertise, provide deeper insights that unleash the strategic power of social media. The unique capabilities of J.D. Power and NetBase result in a superior collaborative solution for understanding consumers. Using this joint solution, companies can understand what is being said about their organization, who is saying it, how it compares with their competition, and what they should do about it.