2012 US BEV Market Study - BEV Challenge
To get a snapshot of vehicle owners' perceptions of and intentions for the BEV market, J.D. Power and Associates conducted a survey of 1,001 current vehicle owners in July 2012. This special report provides topline results of the J.D. Power and Associates 2012 US BEV Market Study. The findings indicate some sizeable challenges in marketing BEVs to today's consumers.
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