J.D. Power and Associates 2012 Social Media Usage Study^SM has been piloted to examine how consumers are currently using social media to interact with companies and to understand the current social media practices companies employ.

J.D. Power is committed to helping companies understand and navigate the rapidly changing landscape of social media. While this special report includes topline findings from the pilot study that address some of the issues and concerns related to social media, further research into this arena is needed. To that end, J.D. Power solicits the collaboration of companies to engage in a dialogue to identify how to maximize the opportunities social media presents, as well as to identify the best practices they utilize to meet consumers' needs and expectations.