Why Go Green? - A J.D. Power and Associates Power Insight

This management discussion focuses on the most important aspects of this market and provides information and insight based on J.D. Power and Associates' extensive resources and data, and includes perspective based on forecast information and opinions from the company's experts in this market.

In addition to the opinions of consumers who responded to the survey for this inaugural Green Automotive Study, J.D. Power leveraged information gathered from its Power Information Network(R) (PIN) business unit and J.D. Power Automotive Forecasting, as well as social media information from the Consumer Insights and Strategy (CIS) group, which gathers unfiltered consumer insight from millions of online consumers.
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