He has overseen strategic forays into new vehicle segments in the American market and crucial product launches that have significantly broadened the Audi product line in the United States. Keogh has helped forge new marketing relationships for the brand. And he has made priorities of sharpening the Audi dealer network and of promoting the vast improvements in Audi product quality.
Keogh stepped into the top management position after serving as Chief Marketing Officer for six years, moving seamlessly into the broader responsibilities of a CEO and rallying the company’s internal and external constituencies to focus on Audi goals for further expansion in the U.S. market.
The 47-year-old Keogh is a native of Old Brookville, New York. He currently lives in McLean, Virginia with his wife and two young children.