Under Hayes, UberMedia has secured advertising partnerships with some of the most recognizable brands including Lexus, BMW, Chrysler-Jeep, AT&T, Verizon, Nike, Adidas, Levis, Unilever, Disney, Sony, Paramount, Coca Cola, Red Bull and many more.
Prior to UberMedia, Hayes was president at Initiative, one of Interpublic’s two worldwide media agencies. At Initiative, Hayes was responsible for worldwide strategy and operational oversight of the agency’s digital practice. This included overall digital strategy and activation on behalf the agency’s flagship clients including Hyundai-Kia, MillerCoors, Lionsgate, MillerCoors, and Dr. Pepper Snapple Group.
With years behind the wheel of an ad agency and as many years focused on the mission of the advertiser, Hayes offers a balanced viewpoint that is rare in the industry.
His insights as a digital marketer, agency veteran, and seasoned sales executive make Hayes a sought-after speaker at national industry gatherings, including the AAAA/IAB, JD Power, iMedia, and ad tech investor events.