The only formula you need to maximize your used vehicle profits

MarketPrice+ features:

Your market's actual prices & profits — J.D. Power collects and analyzes used vehicle data from around the country every day to bring you MarketPrice+. The information is localized so that you get the prices and profits you need in your market. You can’t find this information anywhere else.

Reports from 16,000+ franchises nationwide — 16,000 franchises serving up fresh sales and profit reports on a daily basis is a lot of data. We continually add new partner franchises to help you make the best decisions about acquisition and sales on your lot.

Trim levels and options — Cold weather package? Deluxe model? Until now, trim levels and options pricing was guesswork. Now, you can take control of your profits by knowing exactly what a used car or truck is worth.

A laser focus on maximizing your profit and turn rate — With MarketPrice+, you home in on exactly what you need to know when you price a used vehicle. You’re in charge of your profit margin, at last.


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