2010 National Homeowners Insurance Study - Gen Y Homeowners

The 2010 National Homeowners Insurance Study management-discussion - Gen Y Homeowners: Servicing a Maturing Consumer Segment focuses on the servicing of the homeowners policy. The following topics are examined: Is the lower satisfaction among Gen Y auto customers also apparent when Gen Y customers buy their first home? What is the impact of satisfaction on retention of Gen Y customers? Which insurers most successfully bundle Gen Y customers? And how does this translate to market penetration of Gen Y customers?
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