Prior to joining J.D. Power in 2014, Mr. Insana spent three years as a senior manager of Consumer Research & Analytics at AOL. Primarily focused on the automotive and travel verticals at AOL, he spearheaded multiple path-to-purchase studies designed to discover how consumers make buying decisions in an age of multiple screens and cross-platform technology. Using combinations of behavioral and survey data, he developed such studies as Reverse Engineering The Purchase Funnel, which showed that new-vehicle buyers conduct online research for only 28 days. Prior to AOL, Mr. Insana worked at Initiative, where he led the Digital Analytics group and provided data and insights for a diverse client roster, including Hyundai, Kia, Dr. Pepper Snapple Group, Guthy-Renker, Lifelock and Best Western.
Mr. Insana is a regular speaker at conferences, including NADA, ARF, Digital Dealer and Trillium Auto Dealer Association, presenting automotive insights on a variety of topics.
Mr. Insana earned a bachelor’s degree in finance from Tulane University.