Jon Beebe is Director, Integrated Data & Analytics for General Motors. He is responsible for driving holistic, data-driven marketing strategies, performance measurement and insights for GM’s brands, globally.

Beebe joined General Motors in 2011, and led the development of digital and social advertising strategies and campaigns, including the multi-award-winning Chevy Game Time App for Super Bowl XLVI.

In 2012, he founded GM’s Global Integrated Data & Analytics organization, spearheading GM’s strategic approach to “Big Data” analytics and multi-channel campaign activation.

Prior to joining GM, Beebe was a digital marketing manager at Ford Motor Company. At Ford, Beebe led corporate digital strategies & campaign development, where his innovative approach to digital and social marketing was recognized with multiple industry awards and accolades.

Beebe has more than 25 years of online communications and marketing experience, and has often served as a consultant to small businesses, non-profits and charities. He graduated summa cum laude from Central Michigan University.