The Power to Drive Your Auto Retail Business

What is PowerDealer?

PowerDealer is a FREE Web-based dealership marketing software that provides access to 100% pure retail transaction data, based on more than 117 million new- and used-vehicle sales, enabling a meaningful comparison of an automotive market dealership’s performance against their local market.

It’s simple: When dealers use the data that tells a clear story, they drive better business results for their new-vehicles, used car inventory, and F&I departments.

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What's In It For Me

Using real-time information, PowerDealer data empowers dealers to:

Dealership Marketing - Monitor Sales

Monitor dealership marketing and sales activity for same-brand and other brand competitors in your market

Dealership Marketing - Compare Dealership Profits

Compare your dealership’s gross profit figures to the average competitor in your region

Dealership Marketing - Identify Accurate Trade-in Value

Identify the true value of your trade-in vehicles by comparing similar trade-in amounts in your automotive market

Improve Used Car Inventory ROI - Dealership Marketing

Improve used car inventory ROI by pricing trade-ins closer to the competition

Analyze Data

Analyze data on your new- and used-vehicle operations by model mix, days to turn, profit margin, and more

How Does Our Dealership Marketing Software Work

Dealership Marketing Software - How It Works

NADA Alliance

In 2012, J.D. Power formed a strategic alliance with the National Automobile Dealers Association (NADA) to help dealers leverage transaction dealership marketing data to enhance its automotive market intelligence.

On July 1, 2015, J.D. Power completed its acquisition of NADA’s Used Car Guide, an investment that brings together Power Information Network® (PIN) from J.D. Power, which combines advanced analytics of new- and used-vehicle retail sales and pricing data, with the extensive knowledge, expertise and market presence of the NADA Used Car Guide.



Automotive Recalls Drive Decline in Service Satisfaction
March 16, 2016

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J.D. Power Announces Agreement to Acquire NADA Used Car Guide
May 28, 2015

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CBT News: The Power in Numbers
May 1, 2015

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Activate PowerDealer: FREE Subscription

Let PowerDealer empower you with a set of tools that provide the transparency to benchmark your dealership marketing, manage risk, and make more informed decisions that impact your business’ bottom line. Activate your free subscription now.

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To ensure you have the broadest competitive data comparisons, refer a competitive dealer to PowerDealer today.

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