ErieInsurance, with a score of 886 on a 1,000-point scale, ranks highestamong auto insurance companies in satisfying new buyers with thepurchase experience for a third consecutive year. Erie Insuranceperforms particularly well across all three factors drivingsatisfaction. The Hartford ranks second overall with a score of 868,followed closely by Auto-Owners Insurance at 867.

Younger Customers Less Price Sensitive, Use Web More
The study reveals that significant differences exist among customers indifferent age groups. For instance, the following trends are observedabout Generation Y auto insurance shoppers (those born between 1977 and1992):

• Generation Y shoppers tend to be less sensitive to price, as only68 percent cite price as a reason for shopping for a new auto policy,compared with 83 percent of Baby Boomer shoppers (those born between1946 to 1964).
• More than one-half (58%) of Generation Y shoppers have usedinsurers' Web sites to gather information when shopping for autoinsurance, compared with 46 percent of Baby Boomer shoppers.
• Generation Y shoppers are substantially more likely to gatherquotes directly from an insurer's Web site-48 percent-compared with 28percent of Baby Boomers.
• A slight majority (51%) of Generation Y new buyers purchasedtheir auto insurance direct from the insurer, rather than through alocal agent, compared with only 36 percent of Baby Boomers.

"Generation Y is the next big wave of new homeowners and parents withmore complicated insurance needs," said Bowler. "As a result, it'simportant for insurers to understand the differences between GenerationY and Baby Boomer insurance shoppers and respond to these differencesaccordingly. At more than 70 million strong, this group will have adramatic impact on the insurance distribution landscape in the yearsahead."

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