2009 Self-Directed Investor Satisfaction Study
Other highlights from the 2009 Self-Directed Investor Satisfaction Study include:- Charles Schwab & Co. ranks highest in self-directed investor satisfaction with a score of 796, performing well in information resources, account information and interaction, particularly interaction via its Web site.
- Vanguard follows Charles Schwab in the rankings with a score of 788, performing particularly well in account offerings and receiving high ratings for its phone-based interactions. Scottrade ranks third with a score of 780, performing well in trading charges and fees, and receives high ratings for interactions through its branch offices.
- Among highly satisfied active investors (satisfaction scores averaging 800 or higher), 85 percent say they "definitely will" recommend their firm to others, compared with just 32 percent of active investors with lower satisfaction levels. In addition, more than 60 percent of highly satisfied active investors say they "definitely will not" switch firms in the next year, while only 19 percent of less-satisfied active investors say the same.
The 2009 Self-Directed Investor Satisfaction Study is based on responses from more than 5,000 investors who make all of their investment decisions without the counsel of an investment adviser. The study was fielded between June and July 2009.
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