2009 Interior Paint Satisfaction Study

Other highlights from the 2009 Interior Paint Satisfaction Study include:
  • Ralph Lauren Paints ranks highest in customer satisfaction with interior paint, achieving a customer satisfaction index score of 791 and improving by 52 points from 2008. Ralph Lauren Paints performs particularly well in four of six factors: durability performance; appearance and application features; design guides and instructions; and warranty/guarantee.
  • Benjamin Moore Paints and Porter Paints follow in the rankings in a tie, with each achieving a score of 779. Benjamin Moore Paints performs particularly well in the application performance factor.
  • Among customers who shopped for paint at a retail store, 22 percent received information from the sales staff about environmental hazards associated with painting projects, such as warnings about the presence of lead in old paint. Specialty paint stores tend to provide more information about environmental hazards than other types of paint retailers, such as general home improvement stores.
  • Sales staff performance is a key driver of a positive paint shopping and purchase experience. Of particular importance are staff courtesy and knowledge of merchandise.
  • Among consumers who shopped for paint and received assistance or information from retail sales staff, 40 percent received paint application advice, 31 percent received help with color selection and 18 percent received information about environmentally friendly or "green" attributes of the paint they purchased.
About the Study
The 2009 Interior Paint Satisfaction Study is based on responses from 8,239 respondents who purchased and applied interior paint within the previous 12 months. The study was fielded between March and April of 2009.

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