New for 2011-Scion
Scion introduces its redesigned tC
An all-new subcompact model, called the iQ, is just around the corner
History
Scion, a Japanese brand, is a division of Toyota Motor Corporation. The brand was launched in 2002 as the automaker made changes to its product lineup in order to capture a larger share of younger buyers. Unlike the automaker's Toyota or Lexus brands, both marketed and sold through traditional methods, Scion took a different approach.
Consumers were targeted through non-traditional marketing. In addition, each automotive model would have just one standard trim level (but there would be a long list of available accessories for customers to personalize their vehicles). Lastly, Scion models would be sold with a fixed price.
The new company's first models were the xA hatchback and xB sport wagon, launched for the 2004 model year. The Scion model lineup now includes a full range of compact cars, each designed with a youthful flair. The company continues to market to college-aged buyers. Recently, the automaker added two-year free scheduled maintenance ("Scion Service Boost") on all new Scion models.
Today, Scion manufactures a range of passenger automobiles and small crossovers. These include 3-door hatchbacks, 4-door sedans, and small crossovers with up to 5-passenger seating capacities. All models are front-wheel drive with gasoline powerplants. Scion vehicles are manufactured in Japan and sold around the world.
2011 Scion Models at a Glance
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