Tips to Improve Your Hotel Experience
Here are some steps you can take to ensure your next hotel stay will be a pleasant experience.
Book online and confirm your reservation prior to arrival
There are numerous options to book your hotel stay: travel agent, phone, hotel Web site, or independent Web site. Among hotel guests who responded to the survey for the 2006 North America Hotel Guest Satisfaction Study, 54% made their reservation by calling the hotel location or 800 number and 43% made their reservation online. Among the guests that made their reservation online, the majority preferred to book through the hotel's Web site versus an independent Web site. Once your reservation is made, confirm the details of your arrangements prior to your stay. The study finds that guests whose reservation is accurate upon arrival are significantly more satisfied than those whose reservation is not.
Consider a 100% non-smoking environment
The study also finds that most guests prefer to be in a non-smoking hotel environment. Seventy-nine percent of hotel guests indicated a preference to stay at a hotel where smoking is not permitted in guest rooms, restaurant and bar areas, lobbies, pool areas and all other common areas.
Within the six hotel industry segments, guests prefer the non-smoking hotel environment rather than a smoking environment, but the percentage varies by segment:
Luxury 84%
Upscale 83%
Mid-Scale Full Service 77%
Mid-Scale Limited Service 79%
Economy/Budget 75%
Extended Stay 83%
The Westin hotel chain already offers non-smoking environments in all of their North American properties. Marriott International will implement a similar plan by September 2006.
Research what amenities are provided
Hotel guests are not only concerned with the kinds of amenities that are being offered, but also whether they are complimentary. Each hotel segment offers various complimentary amenities. Be sure to check the hotel's Web site to find out whether these amenities are complimentary. The following are the top three most important amenities, according to guests, by hotel segment.
Luxury: High-speed Internet access, pillow-top mattress, wireless Internet access
Upscale: High-speed Internet access, pillow-top mattress, complimentary breakfast
Mid-Scale Full Service: Complimentary breakfast, high-speed Internet access, 27-inch or larger TV
Mid-Scale Limited Service: Complimentary breakfast, high-speed Internet access, 27-inch or larger TV
Economy/Budget: 27-inch or larger TV, complimentary breakfast, coffee/tea maker
Extended Stay: High-speed Internet access, complimentary breakfast, wireless Internet access
Book online and confirm your reservation prior to arrival
There are numerous options to book your hotel stay: travel agent, phone, hotel Web site, or independent Web site. Among hotel guests who responded to the survey for the 2006 North America Hotel Guest Satisfaction Study, 54% made their reservation by calling the hotel location or 800 number and 43% made their reservation online. Among the guests that made their reservation online, the majority preferred to book through the hotel's Web site versus an independent Web site. Once your reservation is made, confirm the details of your arrangements prior to your stay. The study finds that guests whose reservation is accurate upon arrival are significantly more satisfied than those whose reservation is not.
Consider a 100% non-smoking environment
The study also finds that most guests prefer to be in a non-smoking hotel environment. Seventy-nine percent of hotel guests indicated a preference to stay at a hotel where smoking is not permitted in guest rooms, restaurant and bar areas, lobbies, pool areas and all other common areas.
Within the six hotel industry segments, guests prefer the non-smoking hotel environment rather than a smoking environment, but the percentage varies by segment:
Luxury 84%
Upscale 83%
Mid-Scale Full Service 77%
Mid-Scale Limited Service 79%
Economy/Budget 75%
Extended Stay 83%
The Westin hotel chain already offers non-smoking environments in all of their North American properties. Marriott International will implement a similar plan by September 2006.
Research what amenities are provided
Hotel guests are not only concerned with the kinds of amenities that are being offered, but also whether they are complimentary. Each hotel segment offers various complimentary amenities. Be sure to check the hotel's Web site to find out whether these amenities are complimentary. The following are the top three most important amenities, according to guests, by hotel segment.
Luxury: High-speed Internet access, pillow-top mattress, wireless Internet access
Upscale: High-speed Internet access, pillow-top mattress, complimentary breakfast
Mid-Scale Full Service: Complimentary breakfast, high-speed Internet access, 27-inch or larger TV
Mid-Scale Limited Service: Complimentary breakfast, high-speed Internet access, 27-inch or larger TV
Economy/Budget: 27-inch or larger TV, complimentary breakfast, coffee/tea maker
Extended Stay: High-speed Internet access, complimentary breakfast, wireless Internet access
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