After a decade of working on various National projects, Cindy relocated to Houston to work with the regional, private distributorship, Gulf States Toyota. She launched regional research and strategy initiates with GST while also providing national alignment programs. Because of her dynamic work in house with the agency, Cindy was invited to join the internal GST team in 2012. She currently serves as the marketing director with oversight of all regional media activity including traditional, digital, search and social and creative projects including full production of TV executions. Evolving and optimizing the messaging targeted to in-market shoppers remains the focus of the regional marketing efforts at GST.