Launching a new model in today's market has its challenges?just ask any automaker. When that new model is expected to redefine a brand, as well as serve as the flagship of the lineup, the degree of difficulty increases exponentially. Suzuki contracted with J.D. Power and Associates to assist in the development of its new flagship model, leveraging the company's experience with and expertise in helping original equipment manufacturers (OEMs) launch new models across the globe.