2012 Customer Service Index (CSI) Study Results

Other highlights of the 2012 CSI Study include:
?    Both market share and overall satisfaction have improved considerably among dealer service centers from 2011. Overall satisfaction with dealer service improves by 19 points in 2012, compared with 2011, with gains in all five study factors.
?    In all, 28 of 33 automotive brands improve in service satisfaction from 2011, with eight brands improving by at least 20 index points.
?    Contributing to the overall improvement is a shift in the proportion of maintenance and repair work performed at dealer service centers. In 2012, 72 percent of vehicle owners indicate their latest dealer service visit was for maintenance rather than repair, an increase from 63 percent in 2011.
?    Customer satisfaction with maintenance visits is typically higher than satisfaction with repair visits, since visits for routine maintenance tend to be less expensive and less time-consuming.
?    Lexus ranks highest in customer satisfaction with dealer service among luxury brands and receives an award for a fourth consecutive year. Lexus achieves an overall CSI score of 861 and performs particularly well in three of the five measures: service initiation, facility and service quality.
?    Rounding out the top five nameplates in the luxury segment are Cadillac (852); Jaguar (849); Acura (838); and Porsche (836). Among luxury brands, Audi achieves the greatest improvement from 2011.
?    Among mass market brands, Mini ranks highest for a second consecutive year with a score of 809. Mini performs particularly well in four of the five factors: service quality, service initiation, service advisor and service facility.
?    Also among the top five brands in the mass market segment are Buick (805); GMC (803); Chevrolet (801); and Hyundai (791).
?    Of mass market brands, Nissan and Toyota achieve the greatest improvements from 2011.

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