Allyson Witherspoon

Allyson Witherspoon, is Director of Marketing Communications and Media, Infiniti USA, a position to which she was appointed in November 2013. In this role, Witherspoon is responsible for the vision, development and execution of the comprehensive marketing strategy for Infiniti.

Witherspoon brings to Infiniti more than 15 years of luxury marketing experience working in a number of senior roles with, and on behalf of, automotive OEM’s. Prior to her appointment with Infiniti, Witherspoon served as the global business director for Volvo in Amsterdam, where she gained global experience, adding to her tenured history of marketing agency leadership that also included overseeing accounts for BMW North America and Mercedes-Benz USA in New York City.

Witherspoon currently resides in Nashville, Tennessee. She grew up in Missouri and holds a bachelor's degree in Marketing from the University of Missouri-Columbia. An avid runner, Witherspoon has completed half and full marathons in the US and Europe. She volunteers for various charities and is a member of Nissan North America’s Women’s Business Synergy Team.

In 2014, Automotive News named Witherspoon as one of the Top 40 Under 40 automotive executives.