Deirdre Borrego, Senior Vice President and General Manager, Data & Analytics, J.D.
Roman Lesnau, Senior Director, Global Automotive, J.D. Power
||Keynote Speaker: Innovation in Media: Transforming the Video Experience in the Multiplatform Era
Join industry leader Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal for a keynote chat with J.D. Power's Roman Lesnau as they discuss the evolving media landscape that advertisers are facing today. Learn how companies like NBCUniversal are leveraging their expansive portfolios to create content-driven innovations, help advertisers achieve their ROI across every platform and transform the world of advertising as we know it.
Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Q&A: Roman Lesnau, Senior Director, Global Automotive, J.D. Power
||Streaming Services: What Key Factors Impact Customer Experience and Why
We all know how fierce the competition for viewers and listeners in the fast-growing streaming services market is, so providers need to find ways to improve the customer experience in order to improve their bottom line. This session will present an overview of the results of two new J.D. Power studies—the 2016 Streaming Video Satisfaction Study and 2016 Streaming Music Satisfaction Study —that provide key insights into what customers consider the most important aspects of a satisfying service experience. Additionally, the session will discuss the impact of specific viewership and listening behaviors, such as binge watching, playlist adoption, cord-cutting, and exclusive content on the streaming experience.
Kirk Parsons, Practice Lead and Senior
Director, Technology, Media & Telecom Services, J.D. Power
||Future of TV Broadcast
The way consumers view television has changed and fragmented with the evolution of TV; yet, TV remains an important advertising medium. The when, how, and where consumers are watching TV programming are impacting advertising opportunities and content. How can automotive marketers embrace the changes and still have an impact?
Kassan, CEO, MediaLink
John Tierney, SVP, Sales Strategy, Comcast Spotlight
Steve Sturm, Executive Advisor, Automotive, TVB
Edward Erhardt, President, Global Sales and Marketing, ESPN
||Streaming Video on Demand: The Convergence of Digital and TV
TV remains the king of the living room, but consumers are accessing their content in new ways, new places, and on new devices. In a time when broadcast schedules are no longer relevant, it is becoming increasingly challenging to find and target the right audiences. This session will explore the new opportunities and challenges that advertisers can expect to experience as TV shifts from linear to streaming platforms. Speakers will share best practices and detailed insights into their experience in connected TV advertising, branded content, platform expansion, and more.
Chris Hamer, CEO & Founder, CrowdFlik, Inc.
Senior Vice President of Advertising Sales, Hulu
Jim Lombard, Head of Advertising Sales/Business
Rob Gelick, Senior Vice President & GM, Digital Platforms, CBS Interactive
||In-Car Audio – Where It Is and Where It’s Going
American’s love affair with in-car audio goes back 80 long years. But smartphones and connected cars are rapidly changing the way drivers consume in-car audio. After a brief presentation from Edison Research’s Larry Rosin on the current state of In-Car radio listening, representatives from Pandora, Spotify and iHeartRadio will discuss where the listening might be going next.
Moderator: Larry Rosin, President, Edison Research
Doug Sterne, VP Audio Development and Strategy, Pandora
Carter Brokaw, President of Digital
Revenue and Strategy, iHeart Media
Jonathan Tarlton, Senior Manager, Automotive Business Development, Spotify
||Keynote Speaker: Genesis Brand Launch
Genesis is only the second luxury brand to launch in the 21st century. True to its name, it signifies a new beginning in the luxury segment.
Erwin Raphael, General Manager, Genesis, Hyundai Motor America
Q&A: Robert Mansfield, Senior Director, Global Automotive, J.D. Power