2012 Online General Merchandise Retailer Satisfaction Report

Award Recipient

Amazon.com

  Overall Satisfaction? Website/Online Store? Usefulness of Information? Variety of Merchandise Offered? In-Stock Availability of Merchandise? Online Store Services and Delivery? Competitiveness of Pricing? Contact with Customer Service?
Amazon.com 5 5 5 5 5 5 5 4
JCPenney.com 2 3 3 2 2 2 2 5
Kmart.com 2 2 2 2 2 2 2 0
Kohls.com 3 3 2 3 3 3 3 5
Macys.com 3 3 3 3 3 3 2 3
Overstock.com 4 4 4 3 4 5 5 5
Sears.com 2 2 2 2 2 2 2 2
Target.com 2 2 2 2 2 2 2 2
Walmart.com 3 3 3 3 3 3 4 3
Scoring Legend
 Among the best
 Better than most
 About average
 The rest

*Please note that jdpower.com Ratings may not include all information used to determine J.D. Power and Associates awards. Learn more about how J.D. Power Circle Ratings are calculated.

  • When shopping online, consumers shop for the best price and rely on previous personal experience with a retailer before making a purchase decision, according to the J.D. Power and Associates 2012 Online General Merchandise Retailer Satisfaction ReportSM released today.

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